Top 10 Popular OTT Platforms in India Based on Subscribers

Top 10 Popular OTT Platforms in India: If you are a binge watcher and searching for the most popular digital streaming platforms in India, then you are at the right place. We are here to help you in finding the list of Top 10 OTT platforms in India based on their subscribers and viewership. Here in this post, you will get to know the most popular OTT platforms in India with their subscription plans details along with the popularity and user experience. So, why are you waiting take a look into this complete article.

top 10 ott platforms in india

Top 10 Popular OTT Platforms in India Based on Subscribers

For a long time, we are enjoying the entertainment, shows and other video content through our traditional satellite cable TV channels. Now the time has been changed, and technology has changed in a rapid pace. Over-The-Top streaming platforms are now ruling the entertainment industry with wholesome of entertainment. People can watch unlimited no.of movies and shows using the paid subscription plans from the various OTT platforms.

The History of OTT Platforms in India

Reliance Entertainment has first witnessed the opportunity for OTT industry in India and they have launched BIGFlix in 2008 but it was not popular now. However, BIGFlix was the first OTT platform lanched in India. After that, the nexGTv mobile app was launched by Digivive Services Private Limited in 2010, providing live TV shows and content on-demand. nexGTv was the first mobile live streaming app in India, where the IPL matches streamed through the smartphones during the 2013-2014 season.
OTT platforms attained vital impressions in India when the DittoTV by Zee Network and Sony Liv were launched in India in 2013. With the launch of Hotstar in 2015 and its success made many companies to realize that there is a growth for OTT platforms in the coming years. Subsequently, many companies have entered into OTT industry of India including Amazon Prime Video and Netflix.

The Rise of OTT Platforms in India: 2020 Was a Game Changer

Yes, 2020 was a game-changer for digital streaming platform in India. Since the outbreak of the COVID-19 pandemic and lockdown in India from March 2020, our country witnessed significant growth in digital streaming platforms. Before 2020 the popularity of OTT was limited to only binge watchers in Towns and Cities. Also, the increase in 4G speed of internet and low cost internet plans by Jio made everyone to download the OTT apps in smartphones.
Due to the national lockdown, people were restricted to their houses and didn’t have many entertainment options except the OTT apps. Also, the closure of Theatres in India helped OTT industry to gain more prominence. OTT platforms are the only legal way to watch movies. So, people began to watch movie and TV programs on OTT platforms like Netflix and Amazon Prime. Many films and web series are releasing on various OTT platforms for movie lovers.

Market Share

As of 2021, Amazon Prime Video and Netflix are leading the OTT industry with 20% share of each. While the Hotstar which was acquired by Disney stands at the 3rd place with 17% market share. ZEE5, which is having strong base in Hindi, Telugu, Tamil and Malayalam languages occupies fourth place with around 10% market share. On the other side, Jio Cinema, Alt Balaji, Sony Liv, SUN NXT, Aha Apps are leading in the top 10 places of OTT market share in India.
ott platforms market share in india

Future Prediction

OTT platforms will continue to show it’s mark in entertainment industry of India. Even though the theaters will open in the coming days, there will be no downfall for OTT industry because of the direct releases, webseries, shows, foreign content and Originals.

List of Popular OTT Platforms in India

Name Parent Company Supported Languages
Addatimes Addatimes Media Private Limited Bengali, Hindi
Aha Arha Media and Broadcasting Private limited Telugu
ALTBalaji Balaji Telefilms Hindi
Asianet Mobile TV Asianet Satellite Communications Malayalam, Tamil, Kannada, Telugu, Hindi
BIGFlix Reliance Entertainment Hindi, Telugu, Tamil, Bengali
Sun NXT Sun Group Tamil, Telugu, Malayalam, Bengali, Kannada
YuppTV YuppTV Hindi, Telugu, Tamil, Kannada
Vuclip PCCW Hindi, Telugu, Tamil
dittoTV Zee Entertainment Enterprises English, Hindi, Telugu, Kannada, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla
Spuul Independent Hindi, Telugu, Tamil, English
SonyLIV Sony Pictures Networks India Hindi, English, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi
TVFPlay Contagious Online Media Network Private Limited Hindi,Telugu,Tamil
Netflix Netflix Inc. English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada
Viu HK Television Entertainment Hindi, Telugu, Tamil
Arre UDigital Hindi, English
Disney+ Hotstar Star India (The Walt Disney Company India) Hindi, English, Malayalam, Telugu, Tamil, Bengali, Kannada, Marathi
Eros Now Eros International Hindi, Telugu, Tamil, Punjabi
Hooq Sony Pictures, Warner Bros. and Singtel English
Hungama Play Hungama Digital Media Entertainment Hindi, English, Telugu, Tamil
Amazon Prime Video Amazon Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
Voot Viacom 18 English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
JioCinema Jio Platforms English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
Niri9 Niri Media OPC Private Limited Assamese , Hindi, Bengali
Hoichoi Shree Venkatesh Films Bengali, Hindi
MX Player Times Internet Marathi,Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English
Zee5 Zee Entertainment Enterprises Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English
Ullu App Ullu App Hindi, Telugu
Mubi Mubi Inc. English
Manorama Max Malayala Manorama Malayalam
ShemarooMe Shemaroo Entertainment Hindi, Telugu, Gujarati
Quibi Independent English
Viki Rakuten English

Top 10 Popular OTT Platforms in India

Now let us have a look into the top 10 OTT platforms and their subscription charges in India.

1. Amazon Prime Video

Amazon Prime Video is the number one OTT platform in India for watching the latest movies and web series. If you have a subscription from Amazon Prime Video, you can download the media files for offline viewing and even watch in 4K formats. On top of that, Amazon Prime Video hosts an impressive catalogue of TV shows and movies available for rent or purchase.

 Amazon Prime Video Subscription Plans: If you sign up for a monthly subscription, your membership charge will be ₹129, and if you are going on a three-month plan, the subscription charges will be ₹329. For an annual subscription, the charge is ₹999.

2. Netflix

Netflix is an OTT service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected media contents to their subscribers. In Nextflix, HD (720p), Full HD (1080p), Ultra HD (4K), and HDR videos are available with your internet service package and device capabilities. Remember, not all content is available in all resolutions.

 Netflix Subscription Plans: If you sign up for a monthly subscription, your membership charge will be ₹199. You can use this service on your mobile and tablet with 480p resolution. If you are signing for a monthly subscription of ₹499, you can use this service on your computer & TV with 480p resolution. The monthly 649 plan can use on all mediums with 1080p resolution. And the premium plan includes 4K+HDR with a price of ₹799 on all mediums.

3. Disney+ Hotstar

Disney+ Hotstar is an Indian OTT platform operated by Disney Media and Entertainment Distribution. Hotstar was first introduced in 2015 by Star India as a streaming service carrying content from its local networks, including films, live sports, TV series, and original programming, and featuring content licensed from third parties in India such as HBO and Showtime, among others. 

 Disney+ Hotstar Subscription Plans: Hotstar providing three plans for its subscribers. If you sign up for a premium monthly subscription, your membership charge will be ₹299 per month. You can use this service on all your platforms (limited to two) with 4K resolution. If you are signing for a yearly premium subscription, the charge will be ₹1499. The VIP plan of yearly 399 provides HD dubbed content.

4. Zee 5

ZEE 5 is an Indian OTT platform managed by Essel Group via its subsidiary Zee Entertainment Enterprises. It was started in India on 14 February 2018 with content in 12 languages. The ZEE 5 mobile app is available on Web, iOS, Android, Smart TVs, among other devices.

 Zee 5 Subscription Plans: Zee5 providing two plans for its subscribers. If you sign up for a one-year subscription, your membership charge will be ₹999 (In an offer period of ₹499). If you are signing for a three-month subscription, the charge will be ₹299. With this plan, you can watch on two screens at the same time.

5. SonyLIV

Sony LIV is an Indian general entertainment OTT platform owned by Sony Pictures Networks India Pvt. Ltd., based in Mumbai, India. Sony LIV is available on all platforms like iOS, Android devices, Smart TVs, and other devices.

 Sony LIV Subscription Plans: Sony LIV is providing three plans for its subscribers. If you sign up for a one-year subscription of ₹999, you will get all premium services from Sony LIV. If you are signing for a ₹399 or ₹299 plan for a year, the premium contents won’t be available, but you can watch the WWE events.

6. Voot

Voot is Viacom18’s Premium OTT platform, which brings your favourite shows, movies, and thousands of hours of content to your smartphone. Voot has a content library spanning 70,000+ hours of exciting content across genres, languages, and audiences as the ad-supported premium OTT app.

 Voot Subscription Plans: Voot is providing two plans for its subscribers. If you sign up for a one-year subscription of ₹999(offer period ₹399), you will get all premium services from the Voot OTT platform. If you are signing for a ₹99 monthly plan, then the subscription will be identical.

7. Jio Cinema

JioCinema is an Indian subscription-based video-on-demand and OTT streaming platform owned by Jio, a subsidiary of Reliance Industries Limited. JioCinema was launched on 5 September 2016. JioCinema’s content library includes the latest movies, television shows, music videos, web series, and documentaries.

 JioCinema Subscription Plans: The app, for now, is free, but going forward, you can expect the company to charge for the services.

8. ALTBalaji

ALTBalaji, the creativity of Balaji Telefilms Limited, is a subscription-based OTT platform that offers never seen before online web series written by acclaimed writers, starring popular celebrities, & directed by award-winning directors. 

ALTBalaji Subscription Plans: ALTBalaji has three subscription plans, ₹100 for three months, ₹180 for six months & ₹300 for twelve months. If you have any of these subscriptions, you can watch all the episodes without any limits; you can download (on ALTBalaji App) and watch all shows anytime, anywhere, and you will get access on 5 devices at the same time.


9. Sun NXT

Sun NXT is an Indian video-on-demand OTT service operated by Sun TV Network. Sun NXTwas launched in June 2017 with content in four languages – Tamil, Kannada, Telugu, Malayalam and later in 2019, after Sun TV Network launch’s first GEC in West Bengal in Bengali was added, Marathi language is coming soon and expected in the middle of 2021.

Sun NXT Subscription Plans: Sun NXT has three subscription plans, ₹150 for 30 days, ₹130 for three months & ₹490 for twelve months. With a monthly & quarterly plan, you can use one device for streaming, and with the one-year plan, you can stream on up to 4 devices.

10. Erosnow

Eros Now is an Indian subscription-based OTT, video-on-demand entertainment and media platform, launched in 2012. It is managed by Eros Digital, the Indian digital media management arm of American multinational media company ErosSTX. The network offers media streaming and video-on-demand services.

Erosnow Subscription Plans:Eros Now has three subscription plans, ₹49 (Normally INR 99.00) for 30 days, ₹79 (Normally INR 376.00) for three months & ₹399 (Normally INR 950.00) for twelve months. With a monthly & quarterly plan, you can use one device for streaming, and with the one-year plan, you can stream on up to 4 devices.


Final Words

A lot of digital streaming platforms are available in our country in local languages. It is the overall list of top ten OTT’s in India. However, The top 10 places will change with the language. We can see a rapid growth for OTT industry in 2021 and 2022. Hope this continues even after the reopen of Cinemas in India.

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